Backup is Busted
W. Curtis Preston: W. Curtis Preston from TrueBit.TV here at VMWorld2014. I'm talking to Bryce Hein, VP of Marketing for Quantum. How's it going Bryce?
Bryce Hein: Great, how are you?
W. Curtis Preston: I am awesome. We're having a great time out here and just released our music video [crosstalk 00:00:19].
Bryce Hein: I saw that, I loved it. That was cute, that's good, creative.
W. Curtis Preston: It was a lot of fun. When I went by the booth there, you guys are talking about Backup broken, Backup is broken.
Bryce Hein: Backup's busted.
W. Curtis Preston: Oh backup is busted, that was your phrase, yeah. Having been around backups for a long time, I think it's been broken for a long time.
Bryce Hein: It has.
W. Curtis Preston: What exactly are you talking about with that message?
Bryce Hein: One of the thing we're seeing in our customer base is people are really trying to think differently about the whole backup process. How do they get more data? How do they get more value out of their data, as opposed to just infinite loop of batch backup? How do I think differently about whether it's my VMs in native form or my Oracle data in native form? Try to get more value from it than just the standard binary batch backup process.
W. Curtis Preston: Yeah, it's been one of those places where people spend a lot of money and don't necessarily get a lot of value out. I actually remember from back in my Unix days ... I don't know if you know what dev/null is?
Bryce Hein: I do, yes. I used to be a network administrator, so yeah I got you.
W. Curtis Preston: We used to talk about that we should just do backups, just send it to dev/null because they go a lot faster and nobody is using them anyway. I think that hasn't changed that much in the 20 something years since I started doing backups. What kind of value could they get out of this large batch of data?
Bryce Hein: There's a few things. One, we see unstructured data as a big problem within the backup environment. If they're able to take their content, take their images and video and audio files and get them out of the batch backup process, maybe onto more of a life cycle management approach, they're going to do two things. One, they're going to get the operational benefit out of backup and then two, they're going to keep it in native form so that they can actually reuse it, remonetize it and redeliver it to end users.
W. Curtis Preston: Let me push back on that. When I talk about keeping things in native form, I get a lot of push back from some that the good thing about backup being in the old way, is that you put it in this special container that protects it in some way better than keeping it in native form. What do you think about that?
Bryce Hein: There are new technologies that allow you to ... Primarily that's about archive and disaster recovery, right?
W. Curtis Preston: Yeah.
Bryce Hein: There are new technologies that not only allow you to keep it in file or object form, but also to take that and have disaster recovery offsite now. Part of one of the inhibitors has been the ability to actually take the data and manage it through its life cycle, and also make copies offsite. That's what new technology and new-tiered storage bring whether it's object storage, or even clustered file systems and so on.
W. Curtis Preston: It's interesting that this is the message that you're going with given that what your company is primarily known for is giant ...
Bryce Hein: It's batch backup.
W. Curtis Preston: Yeah batch backup.
Bryce Hein: Well we're on the front of the line talking to a lot of end users, a lot of partners about what they're wanting to accomplish in their environment. That puts us in a unique position to see how to solve this problem.
W. Curtis Preston: Surely there must be part of your product portfolio that you're saying, "Hey, maybe if you were looking at this part of ... this isn't a tape library discussion." This isn't a DSI.
Bryce Hein: Not a tape library discussion. Although keeping content for many, many years on tape is still a viable alternative, but the ability to take out of native form, take your content onto a de-duplication system and maybe replicate it out to the cloud, those are still really viable. Maybe it's your Oracle database where the process of getting it onto a de-duplication system is still super viable. Yes, backup technologies fit, they just fit in a different operational way, which is more about retention and keeping the data closer to you.
W. Curtis Preston: Got you. Well interesting discussion, we could talk probably for another half hour but you know we ...
Bryce Hein: Got to cut it?
W. Curtis Preston: Yeah. Anyway so thanks a lot for taking the time to talk.
Bryce Hein: Have a great show, thanks.
W. Curtis Preston: Thank you for watching. Again this is W. Curtis Preston from TrueBit.TV and make sure to check out all the other videos and podcast that we got on the website on TrueBit.TV.
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